KFC to Hold a “Funeral” for Its Unappetizing Fries
When it comes to fast food, each major chain has its own loyal following. But when it comes to fries, most people can agree that even if they’re not fans of McDonald’s, they can’t resist their crispy and tender fries. Burger King’s fries are also noteworthy for their thick and solid texture. However, KFC’s fries are rarely mentioned and have even been rated as one of the worst products on their menu.
KFC Canada is well aware of the unappetizing nature of their fries and has even heard them referred to as “The Fry Coffin.” As a result, they have decided to hold a “funeral” to bid farewell to their old fries.
The “funeral” was held at noon on August 1st in Canada and was also live-streamed online (see video below). KFC welcomed fans of their unappetizing fries from all over the world to come and pay their respects. As you can see, the funeral was held in a church and followed a formal process that lasted nearly an hour, including mourning, viewing the remains, carrying the coffin, and even crying. The new fries were also announced and are currently available for only 1 Canadian dollar. From a traditional funeral perspective, this behavior is like “welcoming the new while the old is not yet cold.”
At the same time as the funeral was being live-streamed, a hearse was driving around the streets of Toronto, passing through places like Yonge-Dundas Square and the Budweiser Stage. Whether online or offline, everyone had the opportunity to “pay their respects” to the unappetizing fries.
While holding a funeral for their fries may seem like a bold move that admits to the product’s shortcomings or even belittles it, it actually shows the brand’s willingness to listen to consumers and make changes. It also promotes positive interaction between the brand and consumers across multiple platforms. KFC is confident enough to announce that the new fries will provide a more delicious experience.
Even though the old fries were unappetizing, they have now fulfilled their purpose and can rest in peace.